The Live 121 Girls

Elite’s industry-leading live adult telephone service Elite have been running live adult services under the successful Live 121 Girls brand since 1990, and this experience ensures that this product generates high call volumes, immense customer satisfaction and impressive revenue streams. Key to the success of the service has been the breadth of the service, the robust infrastructure, and the intensive training and support.

The Live 121 Girls service is fully personalised, with a wide range of features including:

· Eavesdrop calls
· Recorded erotic stories
· Individual user mailboxes
· Voicemail personals
· Personalised fantasies, delievered directly to a user’s mailbox
· Sex tips from Nurse O and Sister X
· As well as the live conversations themselves, all combining to create a product set with high numbers of repeat users

The call centre operation and infrastructure ensure a 24/7, 365 day a year operation, capable of handling high call volumes with utmost reliability. The 24/7 capacity is crucial, as substantial call volumes are received between 2am and 8am each day. High staff capacities, combined with flexible staffing patterns guarantee that peak traffic will always be managed with ease, and the Live 121 Girls service has handled additional traffic from the United States and Australia in addition to calls originated in the UK.

Ongoing training and support of staff ensures high hold times, full customer satisfaction and increasing repeat business, all backed by a quality brand and dedicated press, web and TV marketing as well as supporting adult content websites.

Future developments

Innovation is key within this area and Elite are developing products across two platforms to maintain the Live 121 Girls market leadership.

Internet: Elite will be launching a full live adult chat service on the web, with revenues generated either by Elite’s in-house premium rate dialler or by credit card payments and using enhanced voice over IP (“VOIP”) technology to ensure voice quality over the web. Incorporating visual as well as audio streams will guarantee this product to be a market winner.